Wednesday 27 November 2013

5 Questions with Brasserie Bread

Brasserie Bread has had an incredibly long association with Organic Food Markets.  Can you enlighten us as to how this "introduction" came to be

Brasserie Bread has been actively involved in farmer's markets in Sydney for the past 7 years.  It's a very important part of our wholesale business.



Farmer's Market shoppers also share their experience with lots of other people, both good and bad!  This certainly keeps us on our toes and gives us invaluable insight for future product development.


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What we particular love and admire about the Brasserie Bread team is that they hold true to the mandate for the markets which is that we trade "rain, hail or shine", and with stunners like



and



and these



seems our shoppers are also stalwart fans cause they just keep a comin back for more!


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Your bread is known for winning many medals at many Easter Shows which is a testament as to how good your products are. What would be your best seller at any given time

Definitely our organic sourdough which is made with organic unbleached flour, Murray River salt and our 18 year old sourdough starter.

Our Quinoa & Soya Sourdough also have a big following.  It's packed with nutritious soya beans and five seeds including quinoa.



Do Brasserie Bread deliver to market sites or does the stallie collect from the bakery (which would then mean an extra early start for the stallies for sure!)

They pick up from our Banksmeadow Bakery


How would you sum up the world of Brasserie Bread in 5 words

Honouring traditions of artisan baking




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And on that note we thank Brasserie Bread for taking some time to tell us a bit about their story and for providing us each week with their amazing artisan breads and sweet treats!

Tuesday 8 October 2013

5 Questions with Putrinos

When did Putrino's make their debut with Organic Food Markets

G & M Putrino have been part of the Organic Food Market family for around 10 years which is quite an achievement!



You are constantly busy, always with a smile and nothing ever being too much trouble. What separates markets like Hornsby, from a retail outlet or a supermarket chain.

Always having loads quality fresh produce at hand and having that personal interaction with customers...always keeps it interesting and definitely keeps us on our toes!



Market life is not for the faint-hearted.  How early does you day start and is there a process to make it a smooth set up and pack down

It's always a very early start.  Firstly we need to make sure we have all the equipment packed, the produce is protected for the journey, ending with a final check to ensure it's easy to unload when arriving at market and then easy to load up at end of day. 

As a stallholder, how does the fact that your fan base is so loyal they will shop whatever the weather, reinforce the fact that you are doing right not just by yourselves but more importantly by the customer

We always make sure we show up in any weather because we know our customers rely on us being there and we absolutely appreciate that they also make the effort to and shop no matter what the weather.  It's what makes it all worthwhile.



Obviously when the weather is great we do incredibly well, but when it's not then we don't.  Luckily for us, the weather is finer more than it's not.

For anyone who has yet to discover the delights of the Putrino crew at Hornsby Market, what 5 words would you use to get em in and have a sample

Come and have a taste!


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As the warmer months are here, so do the berries and stone fruit appear (hey!  we rhymed!!!) so it's THE perfect time to take on the Putrino advice of going to Hornsby Market and having a taste...we promise you will NOT be disappointed!




Wednesday 25 September 2013

Free Range Butcher

When and how did the Free Range Butcher start at Hornsby Market

Hornsby Market is a really special market for us.  It was the very first farmer's market that we ever attended.  Our business formally commenced trading on 13 November 2008 at Hornsby Markets.

That first day was a real family affair with myself (Ben), my wife Alison and my Dad (Pete) on hand to set up the first stall and start selling our produce to customers.



We've learnt a lot since that very first day, but our business mission - to produce meat that is Ethical, Sustainable and Traceable - remains the same.

Obviously there has been an incredibly big change in the way consumers not only select their meat but the ways in which they prepare it.  What has been one of the most "unusual", shall we say, on-sharing of a recipe

It's been interesting to watch how our customers buying habits have changed over the last 5 years.  I think in part it's driven by new products we introduce, prompts or incentives to try something that they haven't had before and the explosion of TV shows centred around cooking.

Some of our customers ask for tips and recipe ideas when they buy from us, but a lot of them are great cooks/amateur chefs and will often share their plans with us for whatever it is they've purchased.



As you can imagine we do a lot of talking about food and cooking at the markets!  It's great for us as we're always learning too and pass that info on to other customers.

I remember one day when we had some free range pork neck fillets on special, a regular customer came in, grabbed on and said "this will be perfect for poaching in milk".  We were intrigued, asked for all the details and then shared them with all the other customers who bought the same product on that day.  And we made it for dinner ourselves that night - it was fantastic!

Your range includes some SENSATIONAL gluten free products.  Was this done consciously or did it evolve due to demand

Even before we started selling our produce at the markets, we knew there was a demand for gluten free products, however once we started talking directly to our customers about gluten free products, the extent of the need became really obvious.

We started off producing gluten free sausages and now do gluten free rissoles



We took another step too ...way ahead of the supermarkets....by producing a plain beef sausage that is both gluten free and preservative free.  These sausages are now one of our biggest sellers and are particularly appealing to parents who are keen to avoid feeding preservatives to their kids.  It's been 3 years since we first produced preservative free sausages and they're more popular than ever!

We're always introducing new products - sometimes it will be something that we've discovered or wanted to try, or it could be driven by customer requests and suggestions.

As you do a few of our other markets, is there a noticeable difference in the clientele or is it once a Free Range Butcher lover always a Free Range Butcher lover

There's definitely different customers at each market.  Some markets are more skewed towards singles and couples, whereas others are real family affairs with Mum and Dad bringing the kids along to do the weekly shop (and get some yummy treats!).



What's common about all the markets thought is how lovely the customers are and how interested they are in learning about what they're buying and eating.

As producers it's really rewarding to know that your customers want to know more about what you do and how you do it.

Can you sum up in 5 words why The Free Range Butcher is the best butcher around

Grassfed meat direct from farmers


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Now it would be most remiss for us not to include a photo of Ben who always willingly poses when asked, even if it means adorning a flower behind his ear.


Which goes to show that The Free Range Butchers are more than happy to answer any questions asked of them about their amazing meats even if adorning an accessory or two!

We love them for it, you will too and if you haven't you MUST try their gluten free snags and rissoles....and their lamb...simply melts in the mouth.

A maaasive thank you to Ben, Ali & Pete for sharing some time and talking about their passion for good grass-fed, preservative free, sustainable and traceable meat.



Wednesday 28 August 2013

Porky's Henhouse

Can you give us a little bit of history behind Porky's Henhouse and why you chose to become part of our Hornsby Market Family

Porky's has been up and running for about 7 months now.  I have always enjoyed cooking up a big breakfast for people.  Now I'm just taking it to the next level.


Hornsby is one of the few weekday markets available, and as a long established market I felt privileged that I could find a place there.

How important is it for you to use both free range and organic produce for your food

The quality of my products is essential.  I stand by the reputation of my bacon, eggs and fresh rolls.  Without it, I would not come out to market. 


I refuse to settle for second rate produce.

You also sell organic drinks.  What makes a drink "organic"

No added sugar, no preservatives, no additives.  Made from organically raised produce



What goes in to your "monster rolls"

4 strips of bacon, two HUGE eggs, two massive slices of cheese on a large roll.  I always challenge all of my customers to go bigger



How would you describe Porky's Henhouse in 5 words

Outrageously tasty bacon & eggs




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You up for the challenge we ask?  Go on....give it a go!  MASSIVE thank you to Porky's Henhouse for not only being part of our market but providing an organic sport of sorts: wrapping your laughing gear around one of the MONSTER rolls each Thursday at Hornsby Markets!

Wednesday 7 August 2013

5 questions with Ron Choy

How long have you been part of the Organic Food Markets Community

I have been part of the markets pretty much when it began which is quite a long time now


Why plants

Plants have been a great interest of mine and after a while I focussed on being a plant florist,  I find it incredibly relaxing work and enjoy being surrounded by so much green and wanted to share this love with others.


Your flowers are loved by many: how do you choose which ones to bring to market

We tend to follow the season but we do have  "annuals" (ie. available all year round) like Gardenias, Lavender and Rosemary.  Not forgetting the indoor plants which always brighten up the home. 


When winter comes we have the exotics, like orchids which are always a firm favourite.


What makes Hornsby Market a great place to be on a Thursday

We like coming to Hornsby Market because it's like our second family.  We love catching up with the stallholders and customers and it's great to see what everyone's been up to and share a laugh or two


For anyone who hasn't yet ventured forth to the Hornsby Mall on a Thursday, what words would you use to encourage them to get in, have a wander, buy some nice goodies and most specially buy a plant from the Kings of Plants (aka Ron)

Come to Hornsby Markets if you want a great shopping experience!  It's right in the middle of the Mall so you don't have to drive to different places to buy your groceries. It's super convenient and pleasant even more so at lunch time when the fountain starts!


Even better we are easily found cause you can see us from two entry points to the Mall so just look for the colour plant stand with stacks of indoor ones as well.

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What you waiting for!  We HIGHLY recommend you get yourselves there asap and see what's in season, what will be the perfect gift for someone special (and that includes yourselves!)


Wednesday 12 June 2013

5 Questions with Amphore (Janelle McInerney)

How long have you been part of the Organic Food Markets "family"

Gabriel has been at Hornsby from the start.  That is how I met him.  I am a local (living only a block from the markets!) and totally in to organic food & health (I am a Kinesiologist by training), to would stop and chat with him.

I have been doing Hornsby Market for about a year now - after losing my job at TAFE (along with many others).  Gabriel suggested I help him out.

That has now grown from only working Thursdays to helping Gabe at all his markets (Kings Cross on a Saturday & Frenchs Forest on a Sunday), then developing a new product (Coconut Kefir... soooooo good, literally walking out the door at the markets!) and effectively to a business partnership.


this is a lassi version that contains the kefir
also incredibly popular!

Now I am selling the products to Health Food stores Sydney-wide.

Can you give us a little bit of background a to how Amphore "came to life" so to speak


Gabriel wanted to develop and sell products that really worked minus the exaggeration and marketing spin.

So he asked a few pertinent questions:

  • What is the best way to gain/regain a healthy gut
  • What repaires and nourishes the skin best


Of course the answers to these questions respectively are the basis of what we produce now:

Kombucha drink (which contains Glucaric Acid - THE best detox tool in food form bar non) which tastes like Ginger Beer = BONUS


Coconut Kefir )the strongest most effective probiotic food there is, but DAIRY & SUGAR FREE and a complete replacement to Dairy in the kitchen) and tastes totally decadent

Certified Rosehip Oil for skin repair

Clear Jojoba for skin hydration

Skin Logique for face, hand & body cream (which does the lot and is Aloe Vera based)


You do quite a few of our other markets as well.  Is there any noticeable difference as to the type of custom which is unique to each location?

Pretty much the same.  Mainly locals who are switched on about health and how are looking for a bargain.

Of course we get to know some of our customers quite well, and consider many as friends.

Often we are told that they have come to market especially for one of our products as they have become essential in some way in their lives.

Market lift can at times be tough with the early starts and the weather gods not being particularly kind at times.  How has been a marketeer enriched your life.

As long as you are rugged up, the weather is not an issue.  On really wet days Gabriel will bring his guitar along and we "play" so to speak.


And it is surprising how well we scrub up after not much sleep.

What I do is more of a vocation than a job to me - I am an educator with a Natural Therapies background.  I can get to more people, enrich their lives in a way that matters to me far more effectively than I could when I taught.  And I am paying the rent: a win/win!

For those who are yet to discover the hidden secret in Hornsby on a Thursday, what would you say to encourage them to bite the bullet and give it a go?

Healthy bargains, delightful company, consistently high produce, always something new to try and a great way to catch up with friends.


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An enormous thanks to Janelle for sharing some of her Amphore life with us and you can find them at Hornsby Markets every Thursday!